The Kara brand thinks its renewal seriously. In addition to the new logo, has also introduced a new creative director - Jan Cerny.

Talented Jan Cerny is the new Kara creative director. He has already impressed fashion scene at the Prague fashion week, completed an internship at Louis Vuitton and modernize Prestige - long-existing Czech sneakers brand. Forbes magazine included Jan in its Czech issue of 30 under 30 ranking. The first act in the new role was the introduction of a new corporate identity made by graphic studio Najbrt. The first collection under the leadership of the new creative director has already been introduced. The campaign was photographed in Málaga, Spain. You can read the interview with Jan Cerny here. Forbes magazine also wrote about Jan - read here.